Fujifilm Finepix Z37 10MP Digital Camera with 3x Optical Zoom and 2.7 inch LCD (Purple)

Thinner, sexier and bolder than previous models, the FinePix Z37 is a party camera which loves to be the center of attention. The latest collection from the FinePix Z-series builds on the show-stopping design of the FinePix Z10fd and FinePix Z20fd. At an incredible 19.1 mm thickness, this camera is just so easy to carry, even when slipped into the tightest of jean pockets. The flush exterior boasts a funky sliding lens cover and gorgeous two-tone effect. The Z37 has a new, smaller sculpted design, great for bags, great for parties.

Technology and style have always been the benchmark for the Z-series range of Fujifilm cameras. The Z-series über cool design matches the demands of today's tech-savvy teenager, and the FinePix Z37 has it all. While the camera remains affordable for today's young, the specification is as strong as ever, with a sensor resolution of 10 megapixel and a sharp 3x zoom lens. The Picture Stabilization mode means that pictures at gigs and festivals will be pin-sharp, focused and effervescent with true-to-life colours. Combine this with the ability to take great shots in low-light with ISO-sensitivity to 1600, Face Detection and Fujifilm's amazing Scene Recognition Auto; the FinePix Z37 is THE must-have accessory.